Hey, it’s us! This is an example of a featured snippet in the SERP 1. All these benefits became especially relevant post-2020 because now about 65% of searches result in zero clicks.Īre you aware of how many featured snippets your content has won so far? Want to increase that number? Start tracking featured snippets to benchmark your website’s performance and measure progress. ![]() ![]() These snippets also increase your visibility through voice search answers. While that may not increase your organic traffic, it will vastly improve brand awareness and credibility. ![]() They put your organization at the top of the search results in your own, lovely box. Featured snippets are one of the most valuable SERP features to rank for.
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